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imageHow NOT to Spring Clean

Trust me, it isn’t just you. Most of us go a little crazy this time of year. Our thoughts turn to airing out the house, whisking away the dust of dark winter days and letting in the wholesome cool breezes. We picture spotless, gleaming surfaces. We feel energetic.


So, we wake on a Saturday morning, don our grungy clothes, pull out the yellow cleaning gloves, and dive into the business at hand with a song in our heart and spring in the air. ...

Articles

"Clean Like A Pro" HousekeepingChannel.com

"The Eight-to-Three Empty Nest" The WAHM Magazine, July/August 2008

"Clean Sweep For Kids"  Women's Focus, November 2007

Essays

"Mom Science" Women's Focus, July 2008

"Romance versus Reality" Women's Focus, February 2008

"The Housewife is Back" Women's Focus, January 2008

Award-winning Advertorials

Riding High (View pdf)  Laredo Business Connection, January 2006

Don Dunford, owner of Chaparral Ford in Devine, TX, pulled himself up by his own bootstraps. He’s maintained his success by good horse sense and country values. His is a true story of the American dream.

By Carolyn Erickson

If you ask Don Dunford what he’s proud of, he’ll tell you it’s the fact that his dealership is paid for and he has no business or personal debt.

If you ask him how he got that way, he’ll tell you that it was hard work, common sense, and treating people the way you like to be treated.

That business strategy may not be so common in the car business, but at Chaparral Ford it’s working quite nicely. The dealership is a 7-time winner of Ford Motor Company’s President’s Award for customer satisfaction. It also has an award-winning service department and one of the highest levels of employee retention in the area.

What brought Dunford that success wasn’t learned in business school. ...

© 2006 All Rights Reserved

One Woman's Work (View pdf)  El Paso Business Connection, August 2006

Women entrepreneurs in the 1950s were scarce, and the ones who dared to try often faced serious obstacles to making their businesses succeed. One El Paso woman not only tried, but succeeded, and passed the legacy to her daughter.

By Carolyn Erickson

It has never been easy to be a mother and a businesswoman – not even now, in the 21st century, when over half of small businesses are owned by women. But in 1951, when Charlotte Williams Korth opened a small home furnishings store next to her husband’s golf cart shop, it was practically unheard of. 

Aside from her husband, she received little support from the business world. The owner of a big local furniture retailer dismissed her, saying she wouldn’t last five years. Her male business partner - who had been brought in to provide financial backing – refused her request for a raise to the small salary she drew, attesting that “no woman was worth that much.” 

And yet, a drive down North Mesa today confirms that Charlotte’s still stands as one of El Paso’s premier home furnishings stores. That other big furniture retailer folded in the seventies, and her faithless partner is long gone. ...

© 2006 All Rights Reserved


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